/ Press
The short version.
ROUCN is a D2C sneaker brand designed and manufactured in Agra, India. Drop 001 — Survival Series — launches June 2027 in a run of 150 pairs.
Fact sheet
- Founded
- 2026, Agra
- Founder
- Shiwal Singh
- First drop
- 150 pairs · June 2027
- Price point
- ₹3,499
- Certification
- BIS · IS 17043:2018
- Model
- D2C, made-to-order batches
Boilerplate
ROUCN — pronounced raccoon — is a premium D2C sneaker brand founded by Shiwal Singh in Agra, India. The brand makes one silhouette, three colorways, in small BIS-certified batches.
Built for the clever survivor. Designed in Agra. Priced for India. Move Different.
Media enquiries
Press kit, hi-res imagery, and interviews:
Reach out on LinkedInPress kit
Logos, lookbook, founder photos.
Available on request — drops with Chapter I in June 2027.